Transforming lives through science | Social media toolkit

Since its foundation in South America in 1971, CIP has become increasingly engaged in Africa. More than two-thirds of the Center’s research and development activities are now conducted in and for Africa, and since 2010, CIP and its partners have reached over seven million African households, contributing to diet diversity, climate resilience, and livelihood opportunities. The SOAR Foundation estimated that each US dollar invested in such work has generated USD 10 of benefits.

Since Malawi offers excellent examples of CIP’s work, this event focuses on achievements in that country that can be replicated elsewhere on the continent. Experts from government, CGIAR, the private sector, and donor organizations will discuss options for enabling millions more farmers to improve their food production and livelihoods with root and tuber crops to facilitate access to more affordable and nutritious food for people across sub-Saharan Africa.

Two ways to join the social media campaign:

  1. Upload suggested statements and supplementary photos to increase awareness of event. Feel free to tweak the statements to highlight your organization’s participation.
  2. Publish your own social media messages that highlight your organization’s work relevant to this event. Impact stories, trivia cards, call to actions, and invitation to join the conversation are encouraged. Tag partners and other participating organizations and use hashtags that connect to other issues.

HANDLES

CGIAR @CGIAR @CGIAR
Roots, Tubers and Bananas @RTB_CGIAR @rtbcgiar
International Potato Center @cipotato @cipotato
AGRA @AGRAAlliance @AGRAAlliance
Irish Aid @Irish_Aid
Dept of Agriculture, Food and the Marine @agriculture_ie @AfDBGroup
Barbara Wells International Potato Center @BarbaraWellsCIP
Ruairi de Burca Irish Aid @oldkil

HASHTAGS

  • #CIP50
  • #FoodNutrition
  • #NutritionForAll
  • #OneCGIAR
  • #ClimateAction
  • #ClimateChange
  • #FoodSystems
  • #FoodSecurity
  • #ZeroHunger
  • #Nutrition

SOCIAL MEDIA MESSAGES

JOIN WITH #CIP50

TWITTER

To mark 50 years, @Cipotato has organized a special event to discuss how scientific innovations 💡 & partnerships can help ensure sufficient nutritious food and income opportunities for all Africans, especially young people.

Join us:
👉🏾 https://bit.ly/Event-CIP50Africa

🔸 @CGIAR
🔸 @GatesAfrica

#CIP50

Over the last 50 years, @Cipotato research discoveries, technologies, innovations, and impacts have collectively improved the lives of millions in Africa.

Join us to celebrate this journey of transforming lives through science

👉🏾 https://bit.ly/Event-CIP50Africa

🔸 @USAIDMalawi

#CIP50

For decades @Cipotato has contributed to greater food & #NutritionSecurity & economic growth for millions of small-scale farmers in Africa through #R4D work in potato 🥔 & sweetpotato 🍠.

Learn more as we celebrate 50 years:

👉🏾 https://bit.ly/Event-CIP50Africa

🔸 @UKinMozambique#CIP50

Celebrating 50 years of transforming lives through root and tuber crops and science.

Come learn more about @Cipotato’s #R4D innovations driving the sustainable transformation of agri-food systems 🌱.

👉🏾 https://bit.ly/Event-CIP50Africa

🔸 @IrlEmbMalawi
🔸 @USAIDRwanda

#CIP50

At #CIP50, @Cipotato will share how its partnerships drive capacity building and livelihood improvements in nutritional outcomes, incomes and resilience for small-scale farmers & resource-poor consumers.

Join us

👉🏾 https://bit.ly/Event-CIP50Africa

🔸 @narouganda
🔸 @MalawiGovt
🔸 @CGIAR

How can we improve food and nutrition security around the world 🌍?

Join us this September to celebrate 50 years of @cipotato working to transform lives through science.

👉🏽 https://bit.ly/Event-CIP50Africa

🔸 @CGIAR
🔸 @AGRAAlliance
🔸 @RTB_CGIAR
🔸 @narouganda

#CIP50 #FoodSystems 

FACEBOOK

How can we create access to more affordable and nutritious food for people across Africa?

At @Cipotato special event, experts from government, @CGIAR, the private sector, and donor organizations will discuss options for enabling millions of #farmers to improve their food production and lives with root and tuber crops 🌱.

Register here:
👉🏾 https://bit.ly/Event-CIP50Africa

🔶 KALRO
🔶 USAID – US Agency for International Development
🔶 UK in Mozambique
🔶 Irish Aid

#CIP50 #OneCGIAR

With 50 years of research-for-development work in potato 🥔 and sweetpotato 🍠 based agri-food systems, @Cipotato has contributed to greater food and nutrition security, and economic growth for millions of small-scale farmers and resource-poor consumers worldwide 🌍.

Learn more at #CIP50 special event:

👉🏾 https://bit.ly/Event-CIP50Africa

🔸 Foreign, Commonwealth & Development Office
🔸 Irish Aid
🔸 Gates Foundation
🔸 USAID – US Agency for International Development
🔸 African Development Bank Group

LINKEDIN

To mark 50 years, @Cipotato has organized a special event to discuss how scientific innovations 💡 & partnerships can help ensure sufficient nutritious food and income opportunities for all Africans, especially young people.

Join us:
👉🏾 https://bit.ly/Event-CIP50Africa

🔸 @CGIAR
🔸 @GatesAfrica

#CIP50

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