An upsurge in cases of malnutrition among children in rural Tanzania, combined with the issue of poor markets for farmers, inspired Jolenta Joseph to venture into the nutrition business in 2017. Her enterprise, Sanavita, started out by selling orange-fleshed sweet potatoes (OFSP) to consumers but has evolved over time to add value to OFSP, beans and maize.
Sanavita: Tackling hidden hunger in Tanzania with biofortified foods
