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The primary objective of the 2023 Sweetpotato Communications Award is to acknowledge and reward individuals or teams who have made significant contributions to sweetpotato research and communication.
These awards aim to celebrate achievements in sweetpotato research and communication and foster innovation and knowledge sharing in the field.
The award ceremony will be held at the World Food Prize as a side event and broadcast virtually. Awardees will have the opportunity to showcase their work and share insights with the broader community.
The evaluation criteria for communication efforts will include creativity, impact, reach, and the ability to engage diverse audiences.
The submission deadline will be on November 23, 2023.
All submissions must fill the entry form.
Files must be submitted in the following formats:
- Video: Files must be submitted as a link to stream the video, such as through YouTube, Vimeo or another video streaming service
- Image: JPEG, PNG
- Audio: MP3, WAV
- Document: PDF, PPT. These can include manuals, brochures, etc.
- This competition is open to all individuals who work under the umbrella of the CIP-led Sweetpotato for Profit and Health Initiative (SPHI) and SweetGAINS. This includes staff from: NARIs, NGOs and private sector partners who work on sweetpotato research as well as staff from CIP and other CGIAR centers and research programs.
- The competition is open to the following types of communications products, or a campaign consisting of the following products: video, image, audio, PDF, PPT
- The products may be about any type of sweetpotato, it is not restricted to orange-fleshed sweetpotato.
- The products can be in any language; however, an English translation must be provided. Entry forms must be written in English.
- Teams or individuals may submit more than one entry.
- By entering the competition, participants agree to a creative commons attribution, which is a non-commercial share-alike license (BY-NC-SA) for their communication products. Competition organizers will promote the winning product on the Sweetpotato Knowledge Portal and other relevant websites. Practitioners and their respective organizations will be fully credited for their work.
The judging criteria is outlined in detail below. The competition encourages quality and innovation. In creating this prize, we wish to acknowledge and recognize the power of communications to reach target audiences and to change behavior.
Each submission will be judged out of a total of 100 points:
- 70 points for the communication product
- 30 points for the results achieved
PART 1
The communication product – 70 points
| Criteria | Description | Score |
| Well-developed product | A high-quality communication product with
· Clear purpose · High quality, original design and/or production |
30 points |
| Tailored to key audience | Is the product tailored to its intended audience? Consider language, design, format. | 20 points |
| Key messages | Are the key message/s clearly communicated in the product? | 20 points |
PART 2
Results achieved – 30 points
| Criteria | Description | Score |
| Overall results or contribution towards the goals of your project/organization | How did the communication product create change, or contribute towards the results achieved by your project/organization? | 10 points |
| Results | What were the result/s of the product?
How did you measure or evaluate this? Who did your product reach? Were they the intended audience? |
10 points |
| Strategy | What was your strategy for developing and delivering the communication product?
How did this contribute towards the end result? |
10 points |
Alessandra Furtado
Director of Programs
Joel Ranck
Consultant