Consumer Traits Key to Success Of New Crop Varieties

Media: Harvest Money

Leni Mulamba, a farmer from Bugiri planted 1kg of fresh hybrid Bazooka maize and harvested about 100kgs. On recycling 1kg of the harvested grain as seed, he harvested 30 kgs while 1kg of the local seed gave him 20kgs.

Mulamba is one of the hundreds of farmers who participated in the research on the role of producer and customer traits in increasing the adoption of improved seed varieties in both maize and sweet potato.

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