Markets in Malawi Tap Into the Power of the Orange Fleshed Sweet Potato

2016-11-30

“This is a good one,” said Ned Konala as he picked up one of the orange-fleshed sweet potatoes that he grows on his farm in Malawi and tossed it onto a pile. “There was no incentive for me to produce a lot of orange-fleshed sweet potato in the past. I used to have to sell to traders at low prices because no one else was buying.” Today, however, because the market demand for the vegetable has grown, he can sell his potatoes for higher prices, so he grows a lot more of them.  ….

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