From hats to t-shirts to lively skirts printed in a telltale orange, fashion has become one of the most playful ways in which International Potato Center (CIP) staff remind people that biofortified orange-fleshed sweetpotato (OFSP) is the sweet that brings health. Getting people to adopt the powerful hidden hunger fighter, OFSP, into their diets requires a lot more than simply getting the potent root into people’s hands. In Sub-Saharan Africa where the taste of the white fleshed variety is much more familiar, changing set dietary habits means a concentrated branding effort to help people associate the color orange with health. CIP staff, often known as the orange brigade, use every opportunity to reinforce the OFSP brand and know that even the smallest detail, such as what you wear, is just one more tool in CIP’s mission to end hunger.