Potato industry joins global campaign to raise the profile of the humble spud

Amid falling demand and prices, the Western Australian potato industry has joined a global campaign to reinvent the spud, and industry leaders say some of the more obscure ways of working potatoes into meals are just the start.

The campaign, “Imagine and World Without Potatoes”, has been developed by the International Potato Centre, based in Peru, and aimed to bring potatoes to the forefront of consumers’ minds.

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Author: ABC NEWS

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